Want to know what live embossing for trade shows looks like in action? Last week we brought it to Cisco’s booth at the Gartner IT Symposium at the Dolphin Convention Center in Orlando, and the energy at our table never let up. How Cisco Used… [continue reading]

Some nights remind me why I love this work. The J.P. Morgan Annual Dinner at the St. Regis Atlanta was one of them. A Terrace Setup at the St. Regis Atlanta I set up my live leather personalization station on the terrace, overlooking the pool… [continue reading]

Live event activations are rapidly becoming the highest-value element on the trade show and corporate event floor. Industry leaders now agree that personalization, not free product, is the true differentiator. In her recent PPAI column, Boundless CMO Andrea Stoll made the point clearly: attendees will… [continue reading]

Leather luggage tag embossing formed the center of a live activation for Ernst & Young’s Future Bridge program in Atlanta. Held at the Signia by Hilton near Mercedes-Benz Stadium, the evening required both precision and volume: 250 custom leather luggage tags, each personalized on site… [continue reading]

Inkwell Designers recently delivered a standout embossing event activation at the Savannah Hyatt, creating over 250 bespoke leather items for Freese and Nichols clients. This immersive experience highlighted the artistry of cold embossing, allowing attendees to watch and receive personalized luxury leather goods crafted on-site…. [continue reading]

In a post I ran across on Facebook, an eager laser enthusiast shared a tale of woe: tasked with engraving leather Bibles, the results were, shall we say, fiery. “Big fail,” they admitted, struggling to achieve a good burn without creating an unintended “burning bush”… [continue reading]