Want to know what live embossing for trade shows looks like in action? Last week we brought it to Cisco’s booth at the Gartner IT Symposium at the Dolphin Convention Center in Orlando, and the energy at our table never let up.
How Cisco Used Live Embossing to Drive Booth Engagement
Cisco made their keepsakes something attendees earned. Visiting a demo or joining an activation earned a leather cord keeper. Completing both earned a second cold embossed cord keeper plus a bonus catch-all tray. The final step was our embossing desk, where every piece got personalized. It was a smart setup: the gift pulled people through the whole booth, and the personalization gave them a reason to come back.
Curated Leather Gifts, Personalized On Site
We curated every piece in the collection: navy and gray cord keepers, desk pads, and cognac leather jewelry trays finished with brass snaps. Guests filled out a quick card with their initials and picked gold or silver, and we cold embossed each piece right there in the booth. The trays lined up down the table, each with its card tucked inside, waiting for its owner to come back and see their initials pressed into the leather.
Why Live Embossing for Trade Shows Works
A branded giveaway is nice. A gift with your own initials on it is the one you keep on your desk for years. Live embossing for trade shows gives attendees a reason to visit every demo, return to the booth, and stay a few extra minutes, which is exactly what exhibitors want on a crowded show floor. It also starts real conversations, because while guests wait, they’re talking with your team.
Thank You, Cisco
A huge thank-you to the Cisco team for inviting Inkwell Designers to be part of their Gartner experience, and to every guest who stopped by our desk. Seeing those smiles when people picked up their finished trays never gets old.
Book Live Embossing for Your Next Trade Show
Exhibiting at a conference, or planning a corporate event or client appreciation night? Inkwell Designers curates premium leather gifts and offers live embossing for trade shows nationwide. From cord keepers to desk pads to jewelry trays, we’ll help you choose the pieces, and we’ll personalize them live for your guests. Let’s make your next event a huge success with your guests by providing personalize swag. Contact us at 833 INK-WE11 (465-9311).