When Live Nation reached out to us for a one-of-a-kind gift for alt-pop sensation Beabadoobee during her June 13 performance at The Roxy in Atlanta, we knew this wasn’t your average custom job. They wanted something personal, elevated, and worthy of the stage – and we were more than ready. We created custom guitar straps for the entire crew.
We started with two premium Ernie Ball leather guitar straps – soft, durable, and stage-tested. But the real transformation came with the custom touches that made these straps uniquely Beabadoobee.
As a proud cat mom, she’s known for her love of her two feline companions. So naturally, we UV printed vivid, lifelike portraits of her cats directly onto all custom guitar straps. Our UV printing process allowed us to bring out every detail, from the shine in their eyes to the texture of their fur, adding a playful, heartfelt element to each piece without overwhelming the design.
To make the custom guitar straps even more personal, we incorporated the names of her band members using our hot stamping embossing technique. Each name was carefully pressed into the leather using heat and precision, creating a sleek, tactile impression that catches the light just right. It’s a subtle but powerful way to honor the people who make the music come alive with her on tour.
The result? Two custom straps that combine artistry, emotion, and pure indie rock style. Designed not just to look good, but to carry a story of friendship, creativity, and a love for the little things (like cats).
This is the kind of project we live for at Inkwell Designers. We believe personalization should feel intentional and unforgettable whether it’s on a custom guitar strap, a handbag, or a high-profile event activation.
So if you caught Beabadoobee at The Roxy, just know her gear was rocking some serious personality. And we were honored to be a small part of that magic.