Inkwell Designers brought a cold embossing activation and some heat to the FIFA Club World Cup 2025™️ in Atlanta on June 16. An exclusive cold embossing activation was created for Coca-Cola® and it was a branding slam dunk. Held onsite at the luxurious Signia Hotel, right next to Mercedes-Benz Stadium, this VIP event was all about personalization, innovation, and high-energy soccer excitement.
As Chelsea took on Club León in an electrifying match that ended in a win for Chelsea, I was just steps away creating customized leather wallets for Coca-Cola’s VIP guests. This wasn’t just any swag, it was a one-of-a-kind experience made unforgettable by my signature cold embossing technique, a UV ink-based method I pioneered, designed for crisp, clean, permanent personalization on leather without heat. Environmentally friendly, beautiful and fast, learn more about it here.
Each wallet featured the Coca-Cola logo alongside the official FIFA World Cup 2025 emblem, but the true magic happened as I added monogrammed initials on-site using UV DTF and cold embossing. Guests were captivated watching their wallets transform in real time into a branded, bespoke keepsake.
The cold embossing activation wasn’t just a value-add, it was a showstopper. Executives, influencers, and soccer superfans alike were lining up to get their initials inked in metallic gold, silver, or matte black. From the tactile luxury of the leather to the seamless branding integration, the final result was an elevated keepsake that merged global football culture with innovative design.
The buzz inside the Signia Hotel was matched only by the roar of the crowd in the stadium next door as Chelsea dominated the pitch. But while goals were scored outside, brand loyalty was being built inside, one monogrammed wallet at a time.
This cold embossing activation was more than a product customization, it was an immersive experience. Coca-Cola nailed it by offering something deeply personal and share-worthy, creating lasting impressions through tangible, take-home gifts. In a world where event swag often gets tossed, these wallets are already living their second lives in pockets and purses around the world.
Whether it’s sports, luxury, or tech, Inkwell Designers continues to prove that personalization isn’t just a feature, it’s a strategy. Cold embossing is the future of on-site brand engagement. And at FIFA Club World Cup 2025, it was game on.
Want a cold embossing activation at your next high-profile event? We travel worldwide. Let’s make your brand unforgettable. Contact us here or at 833 INK-WE11 (465-9311).