Shoe embossing is not a regular request from our corporate clients, but it sure is gaining popularity. This year alone we’ve embossed over 100 shoes for Tory Burch in Chicago and Dallas and now ECCO® USA shoes in Atlanta combined. Shoe embossing wasn’t something we felt we could do, but we always surprise ourselves with our own ingenuity. For ECCO we used leather lace tags which we embossed. This allowed people to emboss their shoes no matter what color they chose.
Gina contacted us a few months ago when ECCO was launching it’s latest style of shoes called True Indigo. This leather is not unlike a new pair of blue jeans. The leather actually wears and fades just like denim and is so comfortable.
The store manager wanted to do a two-day activation in their Lenox Mall store in Atlanta where we embossed shoe tags for customers who exclusively bought the True Indigo shoes. We were happy to help and they quickly sent us some shoe tags to emboss as a sample.
Our Master Embosser and CEO, Desiree Colonna, personally worked both shoe embossing events.
Desiree was even gifted with her own pair of True Indigo shoes which are featured in the first picture of this post. She loves them and wears them all the time. “Most comfortable shoes I own and yes, they have my name on them!”
Our set up took only a very small space in the store using one table near and electrical outlet.
All in all, the shoe embossing event was a success for the brand and for the store. Clients loved the personalization and the company has already hired Inkwell Designers℠ for other corporate projects.
If you want something different to introduce your footwear brand, shoe embossing is something to consider. We don’t take up much space and people love the experience. Please contact us at 833 465 9311. We’d love to discuss your options. Or fill out this form to learn more about how we can help you.
