Leather monogramming events booked at Bloomingdale’s in Lenox Mall in Atlanta were a huge success this Father’s Day weekend. Desiree Colonna, our CEO, monogrammed and embossed faux saffiano leather toiletry bags with a $100 purchase in men’s skincare and fragrances. She offered both gold and silver foil monogramming. Over 200 bags were monogrammed bringing in the store thousands of dollars in fragrance sales just in the first hour. People love the personalization and the in person animation they experience with experiential marketing events such as these. Customers will tend to stay in the department longer and buy more when Inkwell Designers is on the scene!
Location is everything! Desiree’s table was situated right in front of the escalators in the men’s department on Level 1. People were able to see her table coming off of the escalator and almost everyone stopped to ask about her leather monogramming machine out of curiosity. Most made their way to the fragrance counter to purchase and receive a bag. These are unique gifts you can’t find anywhere else.
When other fragrance Account Executives for lines such as Armani and Parfumes de Marly saw how popular her table was, they also asked Desiree to emboss and monogram their fragrance sleeves and wallet giveaways during the events. They even had to receive special permission from Bloomingdale’s corporate to use her leather monogramming services. She’s already invited back for more leather monogramming events in the Fall.
A note of caution, if you are planning on booking for the holidays, book as soon as possible as our schedule fills up very quickly between our engraving, embossing and monogramming events. We look forward to hearing from you soon!