Book embossing was a huge hit at the Cisco booth at the Grace Hopper Celebration in Orlando, FL. Everyone who came up to our booth told us our swag was the best at the convention. That meant a lot because we were competing with brands like Apple, Google and Microsoft.
When Spoon Exhibits & Events hired us to emboss books at the event, we couldn’t wait. We knew it would be popular, but we were really surprised once the event started.
Word spread quickly after the first few hours and people flocked to our booth to get their books embossed. By lunchtime, there was a line wrapped around our large booth. People waited in line at the booth for three days straight to get their notebooks embossed with their monograms in gold or silver foil or debossed with no color.
The reason book embossing was so popular with this mostly young, millenial crowd was because personally embossed books made them feel very special. Cisco wanted swag that would be powerful and wouldn’t be lost to the dark and unused swag corner we all have in our homes. They created a booklet to go along with the notebooks which had journal prompts inside. Cisco wanted the books to be more than just another piece of convention swag, but something they could use to write down their goals and dreams for the future. The idea worked!
This convention attendee was so excited about his monogrammed notebook, he agreed to talk about his book embossing on camera and tell the world why his book swag was the best at the entire convention.
Even Cisco employees stood in line to get their books embossed. Liz Centoni, Cisco Senior Vice President and General Manager of Computing Systems Product Group, couldn’t wait to get her own book stamped. She even asked Desiree to emboss her personal wallet.
Here is another video of the long lines of attendees patiently waiting for their embossed books. Most attendees were women in technology which was the main audience of the event.
You can see and hear the excitement! Here is a closer picture of an embossed book.
Each book took about a minute to emboss. The personalized swag was so popular, we ran out of books on the third day! We embossed over 1,400 notebooks in three days. We even had people from other booths and companies such as Google, LinkedIn and Microsoft come by and get their own notebooks stamped. Most important of all, we had fun with our attendees! We loved talking to them and engaging them as we embossed their books and they knew we truly cared about them. That made all of the difference.
If you are looking for a unique way to show your booth attendees how special they are to your company, contact us for book embossing. This is a great way to provide an experiential marketing experience your attendees will be talking about for a long time. We can emboss books, leather goods and also engrave items right in front of your attendees. Take a look at our calendar for our most recent event schedule and then give us a call at 770 823 1673 to book us for your next convention!