In-store engraving events keep us busy during the holidays year round. I just finished an in-store engraving event at Saks Fifth Avenue at Phipps Plaza for Kilian Fragrances and it was very successful. We find customers by 25% more product at each event and there are more repeat sales for brands who offer this service. “We see fragrances fly off the shelves when Inkwell Designers is in our store.” stated the Director of Fragrance Marketing.
Our typical event is between 4 and 6 hours. We ask the store to set up a table for us with a chair and electrical outlet. We only take up a couple feet of space. All we use is a small dental drill and a quiet compressor. We don’t take up much space and don’t get in the way of customer traffic.
My favorite part of all of my in-store engraving events is the smile on our customer’s faces the moment I hand them the object I’ve engraved. The picture below captures Kathy’s excitement beautifully. I engraved her Kilian fragrance clutch with her childhood nickname,”Caddy.” She loved it!
Sometimes my in-store engraving events create moments that I’ll never forget. My last customer of the day made me cry. I was running about 30 minutes over the allotted time when this customer came up to me. She had a Tiffany bracelet on and asked me if I could engrave it for her. She was given the bracelet by her mom who passed away four years ago. I was happy to engrave “Cupcake” on it for her. When I was done, she began to cry. I hugged her and we had a really nice moment thinking about her mom. I was so happy to do that for her. She will always think about her mom when she looks at that bracelet and I am honored to have been able to make that happen for her.
Our holiday in-store engraving events book up very quickly throughout the year including Mother’s Day, Father’s Day, Valentine’s Day and the holidays between Thanksgiving and New Year’s Eve. Make sure to look at our schedule and book early. We can’t wait to work with you and make your products even more special for your customers.
If you’re interested in having us engrave wine bottles, liquor bottles or fragrance bottles in your store, please contact us at 770 823 1673 or click here to reach us via email.